Actress America Ferrera's smile is insured for $10 million.

Lloyd's insures Ugly Betty star's smile for $10 million. The $10 million smile: Ugly Betty star America Ferrera's smile has been insured at Lloyd's. Lloyd’s has insured the smile of America Ferrera, star of the hit television show Ugly Betty, for $10 million. The policy was bought by at home teeth- whitening product Aquafresh White Trays as part of a promotion involving the celebrity which aims to raise money for US charity Smiles for Success. Wendy Baker, President, Lloyd’s America, helped to ‘unveil’ the Ugly Betty actress as the star behind the smile promotion at a ceremony in New York City yesterday. She said: “Lloyd’s, as the world’s leading, specialist insurance market, has more than 300 years' experience devising innovative insurance policies for unique risks – and insuring celebrity body parts is one of them. That's why, when our underwriters were approached to insure America's smile for $10 million, they were happy to devise a policy that fitted the bill." Miss Ferrera, who plays Betty Suarez in the hit US show, is the latest in a long line of celebrities to be insured at the world’s leading, specialist insurance market. Lloyd’s has insured Rolling Stones guitarist Keith Richards’ fingers; Marlene Dietrich’s legs; and, according to one history book, actress Bette Davis once insured her waistline against expansion. An underwriter was once even approached to.insure an un-named celebrity’s chest hair..The insurance coverage was placed through Lloyd's broker Glencairn Limited on behalf of Hanleigh Management Inc, based in Montvale, New Jersey. Miss Ferrera said: “Thank you to Aquafresh White Trays and Lloyd’s of London for insuring my smile, I’ll try my hardest to take care of it. It’s very flattering to have my smile insured for $10 million, it’s not something that I ever imagined happening.”